Core unit: Watt (W)
The international standard unit for heat exchange rate (also known as heat flow) is the watt (W). This is the most common and preferred unit in international trade scenarios, ensuring consistent understanding among global industry partners.
1. Unit Definition: One watt corresponds to one joule per second (1W = 1J/s), which is the amount of heat transferred through a heat exchange device per unit of time. For example, a heat exchanger with a heat exchange rate of 5000W means that it can transfer 5000 joules of heat per second.
2. Commonly Used Multiples of Units: Due to the significant variations in heat exchange rates in industrial settings, multiples of units are frequently used in practical applications. These should be clearly indicated in international trade documents:
- Kilowatt (kW): 1 kW = 1000 W, suitable for small and medium-sized heat exchangers (such as residential air conditioner heat exchangers, small industrial coolers), and is a frequently used unit in international trade quotations and parameter tables.
- Megawatt (MW): 1 MW = 10⁶ W, suitable for large industrial equipment (such as power plant condensers and chemical reactor heat exchangers), commonly used in large-scale project bidding and technical agreements.

. Commonly Used Units in Other Regions/Industries

Some overseas markets (such as North America and certain traditional industries in Europe) may still use non-international units; therefore, it is necessary to understand the corresponding conversion relationships to avoid communication errors:
1. Imperial units: British thermal units per hour (BTU/h)
- Definition: 1 BTU/h represents the transfer of 1 British thermal unit of heat per hour and is a commonly used unit in the North American HVAC and refrigeration industries.
- Conversion relationship: 1 BTU/h ≈ 0.293 W, 1 kW ≈ 3412 BTU/h (This is a core conversion formula for international trade parameters and needs to be memorized accurately).
- Application scenario: When communicating with US and Canadian customers regarding small air conditioners and heat pump heat exchangers, it is necessary to provide both W (or kW) and BTU/h units simultaneously to improve document compatibility.
2. Kilocalories per hour (kcal/h)
- Definition: 1 kcal/h represents the transfer of 1 kilocalorie of heat per hour. This unit was widely used in Europe, Japan, South Korea, and in the early stages of domestic industries, and is still used in some traditional factories today.
- Conversion relationship: 1 kcal/h ≈ 1.163 W, 1 kW ≈ 859.8 kcal/h.
- Application scenario: When collaborating with traditional chemical companies in Japan, South Korea, and Eastern Europe, it's important to consider whether they are accustomed to using this unit of measurement. It is recommended to include conversion explanations in the technical documentation.
Important Considerations for Unit Usage
Prioritize the use of standardized international units
In foreign trade contracts, parameter sheets, and product manuals, prioritize the use of watts (W) and its multiples (kW, MW). Non-international units may be used as supplementary information, but avoid using them as the primary unit to prevent errors in quotations and product selection due to unit discrepancies.
Clearly state the conversion basis
If the customer requests the use of non-international units, the conversion formula must be indicated in the document to ensure that both parties have a consistent understanding of the performance indicators (e.g., "The equipment's heat exchange rate is 5 kW, which is approximately equal to 17060 BTU/h").
Distinguishing between "heat exchange rate" and "heat transfer coefficient"
Avoid unit confusion-the unit for heat exchange rate is W (energy/time), while the unit for the heat transfer coefficient (K value) is W/(m²·°C). These two terms describe "total heat transfer" and "heat transfer capacity per unit area," respectively, and must be clearly distinguished in international trade communications.
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